Step 1: Add Code to Your Website
WordPress offers multiple implementation pathways depending on your technical environment. Below we outline three proven methods to embed the required tracking code.
Option 1: Native Theme Integrations
Leading WordPress themes and visual builders (Elementor, Beaver Builder, Divi) often include native code integration features. Navigate to your theme’s administration panel – typically under Settings, Advanced Configurations, or Custom Code sections.
For Elementor users, locate the dedicated code insertion field under the Custom Code tab.
This first-party implementation method requires no additional plugins. We recommend checking your theme’s documentation if the code panel isn’t immediately visible.
Option 2: Header Injection Plugin
For themes lacking built-in code modules, consider the WordPress-approved Insert Headers & Footers solution. Developed by industry authority WPBeginner, this trusted plugin maintains a seven-figure install base globally.
After installation (see plugin installation guide if new to WordPress extensions), paste the complete Attributer script into the designated “Header Scripts” text box. Ensure proper formatting before saving changes.
Option 3: Google Tag Manager
Teams using enterprise-grade solutions like Google Tag Manager (GTM) can centralize implementation through their existing workflow. This maintains consistency across all marketing pixels and tracking codes within your single command center.
Our dedicated GTM implementation guide provides sequential instructions for proper container configuration.
Step 2: Verify Implementation Success
Post-installation validation is critical for ensuring accurate tracking. The testing instructions can be found in our installation success guide.
