Attributer employs a set of criteria to determine whether leads fall under the ‘Organic social’ or ‘Paid social’ channels. A key aspect of these criteria is that the UTM parameters must include the name of a recognized social network.
Below is the reordered list of social network names that Attributer recognizes. Ensure that the name you use in your UTM parameters precisely matches one of the values listed below for Attributer to identify it correctly:
- fb (an abbreviation for ‘Facebook’ that gets added when you use the {{site_source_name}} variable)
- youtube
- ig (an abbreviation for ‘Instagram’ that gets added when you use the {{site_source_name}} variable)
- blogcatalog
- cotweet
- delicious
- digg
- fark
- flickr
- friendfeed
- hackernews
- hootsuite
- knol
- livejournal
- meebo
- metacafe
- mixx
- mybloglog
- myspace
- ning
- orkut
- plurk
- propeller
- quora
- seesmic
- slashdot
- slide
- slideshare
- sphinn
- squidoo
- stumbleupon
- technorati
- tip’d
- triiibes
- tumblr
- vimeo
- wikipedia
